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DoubleClick Reports Unexpected Loss

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DoubleClick posted a loss of about $1 million for the quarter, announcing results the same day reports surfaced that it might be acquired for roughly $1.2 billion. Analysts, having predicted profits ranging from one to three cents per share, were surprised by the one cent per share loss. Overhead expenses grew by more than a third, due mostly from headcount gains from acquisitions. Its revenues increased, largely from those same acquisitions. Its core ad serving business continued its decline, suffering again from pricing pressures.

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