DoubleClick release: DoubleClick Launches DARTmail Real-Time Messaging to Optimize Transactional Email
DoubleClick launched a real-time email publishing system geared to send commerce-related emails triggered by customer interactions. The system can, for instance, send off emails including suggestions for related products, along with a thank you for a purchase. DoubleClick also published the results of a consumer email study that showed that nearly everyone expects a follow-up email after buying something online and that more than half of people surveyed would appreciate related offers in that email.
