Press Release: DoubleClick Rolls Out Beta Program for New Rich Media Advertising Solution

MSN, Modem Media, Mass Transit Interactive, Moxie Interactive and some 30 other companies are participating in the beta test of DoubleClick's "integrated rich media solution," in partnership with Macromedia. The press release states in part: "DoubleClick's DART technology has been integrated with Macromedia Flash MX software, which will provide advertisers with a dramatically simplified, cost-effective process to create, traffic, and report on rich media ads."