DoubleClick this morning announced the North American launch of DART Search, its search engine marketing technology solution for keyword management, bid management and reporting. Built on the DART ad management platform, DART Search allows agencies and advertisers to manage paid search campaigns as well as track display, rich media and search advertising from a centralized location.

DART Search offers a self-service technology that simultaneously manages keywords and bids across multiple search engines; enables bulk uploading to search engines and provides numerous ways to manage and track keyword performance; automatically adjusts keyword bids based on specific business goals; and, via integration with DART for Advertisers reporting, offers the ability to compare and optimize paid search results with display, rich media and sponsorship ad campaigns.

"DART Search saves time, reduces complexity and enables customers to make better decisions and increase their ROI on search marketing campaigns," said David Rosenblatt, CEO, DoubleClick.