DoubleClick release: DoubleClick Introduces New Inventory Management Solution for Web Publishers

DoubleClick announced the release of a new inventory management tool for publishers that is designed to help produce better forecasts for available media. The Inventory Manager - part of the Dart for Publishers (DFP) suite - includes both the amount of inventory potentially available, as well as the revenue it is most likely to produce. Subscribers to the new tool can access it from their existing DFP interface through the Query Tool.