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DoubleClick: Ad Serving Prices May Stop Dropping in 2005

DM News: DoubleClick: Ad Serving Prices May ‘Bottom Out’ in 2005

DoubleClick CEO Kevin Ryan told analysts last week that he thought the dropping ad serving prices would stabilize next year. DoubleClick's own ad management revenue decreased a few percentage points, even as it added business. DoubleClick faces increased competition from Atlas DMT, 24/7 Real Media and Accipiter.

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DoubleClick: Ad Serving Prices May Stop Dropping in 2005

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