MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

DoubleClick Rolls Out Widget-Based Dashboard


Ad delivery firm DoubleClick has upgraded its DART campaign management dashboard to be more customizable by users, reports ClickZ.

The new DART for Publishers Dashboard allows users to create their own widget-based interface that shows the information most important to them, not just the default settings.

Users have access to not just the regular sorts of reports and tools, but also an RSS-based news widget that can be customized to deliver both industry news as well as DoubleClick updates.

They'll also be able to look at system diagnostics to see where there may be technical issues, something DoubleClick hopes will increase the patching of bugs and other problems.

DoubleClick plans on rolling out new widgets that can be added to the dashboard in the future.

Right now the new tools are just available to publishers using DoubleClick but the company plans on introducing an advertiser-centric version as well.

Related Topics

major players news
ad selling
publishing
new and improved
tools & software

Search

sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS