DoubleClick has begun a B2B campaign to cement its image as the "nerve center of digital marketing," reports AdWeek. The online ad server and measurer was just recently acquired by Google for $3.1 billion.

At the center of the push is a micro-site - doubleclick.com/nervecenter - built by AKQA that features DoubleClick CEO David Rosenblatt talking about issues facing the digital media industry.

The campaign comes as part of a rebranding effort that features a new logo for the company, developed by Ogilvy & Mather's branding group.