In-game ad provider Double Fusion has signed a deal to bring ads to multiple THQ titles across the PC and PlayStation 3, including Juiced, MX vs. ATV, and Stuntman, writes Next-Gen.

Asked whether in-game ads would become anything more than a fringe revenue source for THQ, Scott Guthrie, THQ SVP of North American sales and distribution, said, "It's difficult to say just how big a business in-game advertising will become through this new console cycle and beyond."

Analyst Colin Sebastian at Lazard Capital Markets estimates, "conservatively," that the U.S. in-game ad market will reach $563 million in 2010, from about $140 million in 2006.