Double Fusion Signs In-Game Ad Deal with Gearbox

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Gearbox Software, developer of game franchise Brothers in Arms, inked a deal with in-game ad firm Double Fusion to provide ad technology for upcoming titles.

Brothers In Arms: Hell's Highway, Borderlands, and the movie-licensed Aliens: Colonial Marines will feature dynamic advertising and integrated sponsorship from Double Fusion, reports Next-Gen.

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Latest media planning news & facts

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Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel

DirecTV Strikes Video, Internet Agreements To Reach Rural US

Viacom: Social TV Must Offer Content, Communication, Comments

LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly

ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value

ABC Upfront: Heavy on Comedy and Schedule Shakeups

Out-Of-Home Advertising Up 4.5% In Q1

News, Beauty And Style Dominate Top 50 Web Properties

UK Companies Spend On Social, But Snooze On Google+

Top 10 Cable Television Programs, Week of May 14, 2012

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Q1 Mobile Mix Shows Growth Of Tablets, Decline of Feature Phones

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Double Fusion Signs In-Game Ad Deal with Gearbox

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