AdAge: Study of Dot Com Marketing Finds Major Improvements

A new study out by Pegasus Research International and Ad Age takes a look at the ad to revenue ratio on dot coms over the past few years.

After slashing expenses and learning to live on a budget, dot-coms have evolved from virtual jokes to real businesses backed by disciplined marketing. That should translate into increased consumer advertising.

As a new study conducted for Advertising Age by Pegasus Research International proves, dot-com is no longer a pejorative. The average dot-com spent a realistic 26% of revenue in 2002 on expenses related to sales and marketing. That's down from the high point (or low point) for dot-com mania in 1999, when the average dot-com spent $1.01 on marketing for every dollar of revenue.