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Doritos and Yahoo Launch Music Sponsorship Deal

Press Release: Doritos and Yahoo Collaborate for Six-Month Live@LAUNCH Music Campaign

Frito-Lay's Doritos is teaming up with Yahoo in an exclusive sponsorship of the portal's Launch music destination site. The six-month sponsorship, called Doritos Soundbites, will feature monthly live performances from leading rock bands, starting with "Train." The campaign intends to attract more young people to Doritos.com.

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Doritos and Yahoo Launch Music Sponsorship Deal

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