Make 'em work

Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want — and agents pander for their business.

Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated.

A recent survey found that seasoned real estate agents typically spend more money promoting their listings than less experienced ones do.