eMarketer: Getting Online in the Golden Years
It's easy to just lump the whole senior citizen category into the proverbial drooling, geriatric nursing scenario and forget about them when it comes to Internet marketing. Targeting seniors? Oh, we'll just use the AARP Journal.
Know this. According to SeniorNet, 46% of those 50 and older have been using ther Internet for 5 years. And most of then are actually over 65. They also taught themselves how to use the Internet.
When you think about it, this is an attractive audience. They have money. They are retired. They have time to be online. If you need to reach the older demos, online has to be in the mix.
