The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Donor Thwarted, Blames French

ClickZ: Charity Begins at Home. It Can End Online

scuba.jpg
Aidez-moi à trouver mon site

Rebecca Lieb tells the cautionary tale of how well-intended, but half-hearted sites can do more to frustrate potential donors to nonprofit causes. Her effort to give money to the Cousteau Society at first failed when she found herself directed to an ancient, dead-end site.

Through a combination of forced use of Flash, over-bureaucratized French centralization and un-search-friendly site migrations, she was barely able to find the right place.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research