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Responding to a YouTube-based scandal in which Domino's employees recorded themselves playing with food before potentially serving it to customers, Domino's has responded with its own online video.
The message features President Patrick Doyle of Domino's USA, who apologizes for the situation and recounts the steps Domino's will take to address such situations in the future.
"It sickens me that the actions of two individuals could impact our great system," Doyle stated somberly. "There are so many people who have come through with messages of support for us and we want to thank you for hanging in there as we work to regain your trust."
Domino's is reportedly conducting a complete review of hiring practices to ensure "people like this don't make it into our stores." He also said the franchise where the employees worked, located in Hanover, North Carolina, is being sanitized.
Thus far Doyle's video has attracted 16,699 views and 360 responses — a far cry from the nearly 750,000 views garnered by the maladroit employees, in which one recorded the other putting cheese into his nose and waving salami over his rear before placing the ingredients on sandwiches.
The video is no longer available, due to a copyright claim filed by one of the creators.
Last year Southwest Airlines suffered a similar YouTube crisis after highly publicized accusations that it deboarded two young girls from a plane for being "too pretty." After the resulting media frenzy, Southwest published a YouTube video featuring a pointedly attractive PR agent, who calmly explained the real reasons why the girls were delayed.
