Internet.com: InfoSpace Aims for "Edgy"

Dogpile seeks young
audience, fourth leg

Search site Dogpile is hoping to attract the college crowd and young adults to its search service with a new ad campaign that uses all the obvious doggie-related innuendo. The new campaign, launched initially on five college campuses, will include slogans such as "Search Doggie-Style" to be placed on busses, taxis and in alternative newspapers.