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DMers Outsell Retailers Online

Direct marketers topped online retailers with the best conversion rates, according to a February internet sales report card by Nielsen/NetRatings' MegaView Online Retail tracking service, reported DM News. Only one retailer with a significant bricks-and-mortar presence, women's clothing retailer Coldwater Creek, lands in the top 10, writes eMarketer, referring to the same research.

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DMers Outsell Retailers Online

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