Press Release: DMC Launches Matrix Reload Music in Buzz

We've launched a 'web only' viral and buzz marketing campaign, the first to be undertaken by BMG.

Jon Davis, Head of New Media at BMG UK & Ireland, explained: "Everyone's heard Rob Dougan's music in various films, TV ads and programmes, including CSI and Law & Order. But only a core fan base is aware of his name. We called on DMC's online viral and buzz marketing expertise to help us increase awareness among a broader audience, and to help us drive and widen demand for the new single prior to and during the Matrix Reloaded cinema run." DMC is managing, seeding and tracking the campaign with a 'dream team' put together specifically for this project including New York-based web designer Jason Kottke.

The campaign uses a QuickTime 'skin' that is much smaller than a standard digital video file and contains much more content. Viewers are able to use it to play five different videos that showcase Dougan tracks, and they can link to Douganís web site and to a retail site to buy his music.

I think that this could evolve into a new ad format, specifically for use in distributing advertainment content.