DM News: Attendance Looks Grim for net.marketing

The DMA/AIM net.marketing Conference & Exhibition so far has a sparse exhibitor and attendee list.

As of yesterday, the Direct Marketing Association had 12 exhibitors for the conference. Also, a source close to the DMA said there are only about 70 paid attendees registered for the show's panels, seminars and workshops.

Too bad, I had enjoyed this conference when it first launched, but it seemed to devolve into a general email show last time I attended (granted, a few years ago at this point). Maybe the location is part of the problem. I wouldn't write them off entirely unless they bail on major markets like New York City or LA.