DM News: DMA Urges Halt to Telemarketing, E-Mail for Reagan Remembrance

The Direct Marketing Association (DMA) recommended that telemarketers and email marketers avoid contacting people during Friday's scheduled ceremonies for the late President Ronald Reagan. Probably most worrying to the DMA are the already proliferating Reagan-oriented offers and products, like videos and books, which have the potential to make the entire direct marketing industry appear exploitative.