Direct Marketing Association president/CEO John A. Greco Jr. unveiled a new brand identity and logo for the DMA yesterday during the opening general session at DMA·05 in Atlanta, reports DM News. The new logo includes blue sans serif type, superscript letters DMA, and a triangle that looks like a play button. A positioning statement reads, "The Power of Direct: Relevance. Responsibility. Results."

"This new logo is how we'll identify our revitalized brand going forward," Greco said. "As you can see, the new logo ties our name, DMA, with a leadership symbol that we call the 'power of direct' button."