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DMA Site Reduces 'Junk' in Junkmail

Revolution: DMA and Planet Ark go online with mail campaign

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Horrified to hear that one in five U.K. direct mail pieces falls is addressed to a previous occupant, the Direct Marketing Association, in conjunction with environmental group PlanetArk, released a new website that allows people to get such mailings stopped. Visitors can also put themselves on the British Mail equivalent of the Do-Not-Call Registry and stop mailings to a deceased relative.

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