ClickZ: Can AIM Survive the DMA?

ClickZ's Rebecca Lieb blasts the Direct Marketing Association's (DMA) stewardship of the Association for Interactive Marketing (AIM), likening its representation of the marketer group to Saddam Hussein representing Amnesty International.

While a DMA spokesman maintains that all is well, but for a "lone wolf" voice of dissent, ClickZ reports many current AIM members feel disgust at having their voices twisted by the DMA to effectively advocate, through forced silence, for spammers' rights.

ClickZ acquired a copy of the secret squelched email marketing guidelines, which can be found here.