The Direct Marketing Association (DMA) told ClickZ that Al DiGuido, ClickZ columnist and CEO of Bigfoot Interactive, will join its Ethics Policy Committee. Bigfoot Interactive was one several member online companies that tolerated the DMA's gutting last year of online email marketing policies recommended by its online subsidiary the Association of Interactive Marketers (AIM). The major controversy between AIM and its DMA parent hinged on the definition of spam, which the online group recognized was unsolicited commercial email. Just prior to the group being shelved by the DMA, it had sought to recommend that marketers a higher level of permission from list members. DiGuido has elucidated views much more favorable to DMA positions than most online executives. In July of last year he proved one of the few to strongly lobby against the creation of the national Do Not Call Registry and the feared creation of a "Do Not Email" list.