The Direct Marketing Association, which has had a love-fear relationship with its interactive constituency, suggested that its troubled Association for Interactive Marketing division may be folded back into the larger organization, populated mostly by postal marketers and telemarketers, according to ClickZ. In delineating the DMA's 2005 plans, the group's chief said, "Direct, interactive, we're trying to use these terms interchangeably." A few months ago the DMA cancelled its interactive conference. It also folded its interactive regulatory working group into the DMA's general government affairs group. The DMA acquired the originally-independent AIM in an effort to coopt what was then a burgeoning movement of online direct marketers to the interactive group. Oddly, with the Interactive Advertising Bureau maintaining its publisher focus, the interactive community lacks a neutral or buy-side online advocacy group.