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DMA Ethics Probe Catches Non-Members

DM News: DMA Cites 2 on Ethics Violations

The Direct Marketing Association, having conducted 30 investigations into companies using shady practices, cited two non-member firms to regulatory authorities. Of the 30 cases, five involved online marketing. Remove.org - a company that purported to remove people from email lists - was reported to the Federal Trade Commission, and Zuvio.com, a search company that allegedly switched visitors default homepages to its own site, was reported to California law enforcement.

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