Mediapost: DMA Calls It Quits On Do-Not-Call, Drops Legal Challenge

Mere hours after announcing its intention to legally challenge the FTC's Do Not Call Registry to the Supreme Court, the Direct Marketing Association turned tail and spilt for the hills, leaving the American Teleservices Association to go it alone. The organizations estimated it would cost $500,000 to pursue the case to completion, and legal experts don't think it looks like a good prospect for them. Worse, the negative PR involved would be intense.