Reed Business Information's list management division, DM2-DecisionMaker, has announced a strategic alliance with Harris Interactive Service Bureau to jointly create online research panels of decision-makers, writes BtoB (via MediaBuyerPlanner). The Expert DecisionMaker Panels will allow DM2 to provide companies that target hard-to-reach B2B decision-makers with access to its lists of subscribers.
Under the alliance, Harris Interactive Service Bureau joins its online research expertise with DM2's database of 23 million postal addresses and several million email addresses of business professionals in industries such as communications, financial services, information technology, electronics, life sciences and manufacturing.
