Spotzer is another do-it-yourself ad creator offering ready-to-air TV spots at a fraction of the price of tailor-made commercials, according to Springwise. The service is similar to Omnicom's Pick-n-Click and startup Spotrunner's.

Currently in the "alpha" phase, the Dutch-American startup is using excess capacity at large production studios and creating sets of commercials all at once, using the same amount of resources - actors, locations, travel expenses - that would traditionally be required for a single shoot. Advertisers don't buy the ads; rather, they are licensed for a particular region.

Spotzer plnas to buy unused footage from the BBC archives, ad agencies and marketing and film schools. The company is also working on an online platform to allow freelancers and pro-amateurs to contribute video footage.

Spotzer also offers targeted media planning, offering advertisers not only TV ads but also internet, mobile video and out-of-home television (screens in office buildings, airports and restaurants).