Launch.com: Martie and Gareth announce the birth of their twins

Talk about alternative marketing. Reversing a slide in site visits, the Dixie Chicks marked a 1,134 percent increase in web traffic after the mandolin player had twins on April 27. A picture posted to the site sent fans in droves to the site to ooh and gurgle at the two. Hitwise, the Internet research firm, provided the tracking statistics. Click for picture…

Eva Ruth was born at 8:05 am , 5 lb 13 oz, 19 inches long (right), and Kathleen Emilie followed soon after at 8:08 am , 6 lbs. 1 oz, 19 inches long (left). Martie Maguire and her husband Gareth were doing fine afterwards.