Former AT&T executive Hossein Eslambolchi is about to launch a service that makes collecting all manner of themed web content into one place an easy process, reports BusinessWeek.

Eslambolchi's new company, a 10-person operation dubbed Divvio, lets people create their own customized channels for topics of interest to them. Those channels would automatically retrieve data from around the web on that topic, including text, video and audio. Updates would appear each time a user signs on to the service.

As the service ramps up, it will trawl more and more of the web. Early adoption rates could be low because at first Divvio will only index 750,000 sites.

Also, the system is one that learns over time, so the first batch of results has the potential to be off-topic or irrelevant because the "adaptive learning intelligent process," or "ailp," hasn't divined what exactly the user is looking for yet.