MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Diversifying Search Services Increase Privacy Risks

Wired put together in one story all the collective hand-wringing going on about search engines accreting more and more personal information on individuals. Search engines began as services providing complete anonymity for users, but nowadays those same companies also offer a wide range of other, more personal, services ranging from free email accounts to indexing entire personal hard drives.

Importantly, some of them are using tracking cookies across these services, raising fears that those searches might not be anonymous anymore. A director of the Electronic Privacy Information Center told Wired that Google "will supplant Microsoft as the company that has its finger on the infrastructure of our data," which almost guarantees Google's legal department more late nights in the coming quarters.

Interestingly, Wired asked Google how it employs tracking cookies across its growing list of services, and the search engine declined to answer.

Related Topics

user experience
publishing
best practices
search engine marketing
measurement & analytics
personalization
legal, government & regulation
privacy
worst practices
political parties & organizations
top stories

Search

VideoEgg
sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS