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Home » Archives » 2003 » Oct » 06

Distressed Polaroid to Distressed Havas

AdWeek: $50 Mil. Polaroid Taps Havas Shops

polaroidone_241a6.jpg

Distressed ad agency holding company Havas won the even-more-distressed "$50 million" account of Polaroid. The camera maker came out of bankruptcy a little more than a year ago and proved to be one of the few clients Leo Burnett has fired. When it first took over the account in 2000, Burnett was given a $150 million budget and a significant amount of online work.

Related Post:
Target Polaroid: Vultures Club Flies Again

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