AdBrite is wedding its online ad network to Kenshoo's SEARCH automation platform.

The fusion enables search marketers to add non-search inventory, like display ads, to their campaigns. The platform enables ad purchasing, optimization, de-duplication and reporting across media channels.

KENSHOO SEARCH is a search engine marketing offering that helps marketers manage pay-per-click ad bids and track campaign goals. And the AdBrite ad network reaches 85 million users monthly in the US.