Google showed off its Android 3.0 operating system, aka Honeycomb, at its Android event on Wednesday. Along with a host of new features and a new Android Marketplace website the company also introduced a key enhancement for marketers: in-app purchasing.
Using the in-app purchasing SDK, companies will be able to sell virtual goods in their apps. One of the first companies that plans to do so, according to TechCrunch, is Disney Mobile. The firm has been working with Google for some time to launch its popular game, Tap Tap Revenge, on Android. Disney Mobile’s Bart Decrem told the audience at the event that the code is easy to implement - Disney only received it five days ago and was able to demo it for the crowd. The SDK will be launching by the end of this quarter, although developers are receiving it now.
Other changes to Android in this iteration, Download Squad says, includes:
- The ability for all apps build for Android phones to work on Android tablets - without modification.
- New multitasking abilities.
- Widgets, which can now developed from collections of data - like having apps in little windows, on your home screen, Download Squad says - in such formats as stacks, grids, scrollers.
- A new notifications system that includes profile photos if a friend is sending an IM and built-in video chat.
- 2D hardware acceleration and a new engine for powering 3D graphics.
Google also introduced an Android Marketplace for the web. Previously users could only access the 100,000 apps, games and widgets from their devices. It also showed off pre-release applications optimized for Honeycomb, from over 17 developers including: AccuWeather, CNN, Disney Mobile, The Economist, Fuze box, Glu Mobile, Google Body, Grocery iQ, Intuit, Ngmoco, Pulse News, Quickoffice, Time Magazine, TouchType, Trendy Entertainment, War Drum Studios, Weatherbug and Zynga.