As it strives to become even more popular with advertising buyers and marketing planners, Disney has merged its kids' ad sales and promotions teams, reports MediaWeek.

The merged unit will be able to offer a variety of customized and cross-media marketing options and has been designed to take advantage of Disney's strategy of offering content across various media.

The division, called Disney Media Advertising Sales and Marketing Group, will be headed by Tricia Wilber, who will have three executives above her and seven managers reporting to her. The personnel both above and below Wilbur represent a cross-section of Disney's media efforts.

The new division will integrate marketing efforts across TV, online, radio and print platforms.