Later this month Disney will debut an interactive video-on-demand channel that highlights their theme parks and travel businesses, reports The Associated Press.
The new channel will broadcast VOD content on Disney theme parts and such. Viewers using Time Warner cable service will be able to request more information on the destinations being shown using their remote control. Cablevision subscribers will be able to use their remote to request a call from a Disney travel representative.
The channel, which Disney will pay the cable providers to run, is meant to deepen the engagement of viewers with the Disney brand. The cable companies and Disney will be able to measure who's watching what, how they're interacting with it and how long they're watching it.
