The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Disney Buys Video Game Studio


...a pirate's life for some

Disney has furthered its interest in the video game market with the purchase of Junction Point Studios, reports The Associated Press.

The media giant's Disney Interactive division purchased the studio for an undisclosed amount. Disney will use the Junction Point team to create game tie-ins for its numerous franchises and properties. Disney chief Robert Iger is reportedly eager to get the Interactive division working on the company's own brands and move it out of the licensing realm.

Disney Interactive has purchased a number of other video game studios in the last few years.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research