MediaPost: Deep Sea Exploration and Star Power Propel Discovery Campaign

Interesting case study in today's MediaPost of an innovative ad campaign to promote James Cameron's documentary Expedition Bismarck, that, among other things, had an opt-in telemarketing reminder component:

Perhaps the most unique aspect of the campaign, an interactive 728×90 unit, enabled users to input their phone numbers directly in the ad which prompted a one-time phone call reminder from James Cameron himself to watch the show.