Ad network Collective Media is debuting a performance-based online ad network.

Using Collective Media's audience targeting and optimization services, the Directive Network weds flexible pricing options to customizable content standards. (Personifi, a semantic content classification service owned by Collective Media, screens websites for material advertisers may consider inappropriate.)

The Directive Network sets itself apart from 200 other such networks in the market because of its focus on "full transparency," according to CEO Joe Apprendi (via MediaPost). "Direct marketers don't have to compromise transparency and quality content in exchange for more affordable pricing."

What's more, Directive will not broker ad space with other ad networks. Its suite is composed exclusively of comScore 1,000 ad-supported sites — a "mixed bag of publishers," according to Forrester analyst Barry Parr, but one in which sites, at least, purportedly abide by certain content standards.

Directive shall operate as a standalone unit, complete with independent sales and support services.