Direct Media has announce the launch of B2B eAppendbase, an email appending product for business-to-business marketers, writes DM News. Marketers provide their postal file to Direct Media, which then runs the file against its database of more than 14 million records. Email addresses are appended to the marketer's list only if there is a company and individual match. Then Direct Media sends permission mailings and provides the marketer with an opted-in and CAN-SPAM-compliant email file.
The service costs 50 cents per match, with a minimum of 1,500 matches. Companies that contribute records to the database receive email append discounts.
