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Digitas Poison Pill Not an Omen

AdWeek reports that Digitas's CEO said that its recent adoption of a poison pill measure, complete with golden parachutes for its executives, was not in response to any recent approaches by would-be buyers. While reporting slightly lower profits on slightly higher income - this despite some reductions in spending by major accounts AT&T and Delta - CEO David Kenny said the poison pill "wasn't a quick reaction." He did not elaborate except to say that "the directors feel it's important to have something there in case something happens."

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