Moves make the man
Interactive agency Digitas is launching the Third Act practice area.
Third Act will help clients create and distribute content across multiple platforms, with an emphasis on video. It will also collaborate for advergames and films, and help make casting and creative decisions.
The unit sets up shop in New York but will work closely with branches in Chicago and Boston. The new division debuts almost concurrently with Digitas' Digital Content NewFront '08. The digital content trade show will be held next month in New York City.
