Interactive agency Digitas has created a new production department to handle the digital wants and needs of its clients, reports ClickZ.

Dubbed Prodigious Worldwide, this department will manage the digital production needs of clients from throughout parent company Publicis Groupe. The move was made to provide a centralized unit for the agency's clients to have digital orders fulfilled.

The new shop has a staff of about 65, in addition to a number of worldwide support personnel.