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Digital River Buys Metrics Firm for $7.5 Million

DM News: Digital River Buys Fireclick for $7.5M

Digital River bought web metrics analysis firm Fireclick for $7.5 million. Fireclick boasts retail and catalog clients such as AnnTaylor, Guess, RadioShack, Skechers, Patagonia, Venus Swimwear and Lillian Vernon. The Fireclick system benchmarks ecommerce results and merchandising reports against industry norms.

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Digital River Buys Metrics Firm for $7.5 Million

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