U.K.-based digital marketing consultancy Panlogic has established operations in Shanghai and Beijing, reports NetImperative. Panlogic will initially work with the FA Premier League to promote its Chinese website through an online media campaign on the country's main portals, backed up a viral game. The firm said China presents a massive opportunity to British brands with over 100 million people online, 90 percent of whom are under forty, and two-thirds of whom earn double the average urban wage. Panlogic clients include the U.K. government, BBC, Tesco Personal Finance, and the British Red Cross.