Cayin Technology is releasing an advanced web-based media player meant to host dynamic digital messages, according to a recent press release.

Cayin SMP-WEB3 is a communication platform intended to promote, educate and entertain via out-of-home digital media. Users can use, HTML, Flash and Cayin's media player to deliver messages in real-time. Such messages may include films, programming, ad banners and tickers.

The signage may appear both outdoors and indoors, such as at universities, pharmacies, book stores and other high-traffic areas.