Ready, aim, execute

Online video network Broadband Enterprises has chosen IP intelligence firm Digital Element to "enhance" its contextual and behavioral ad targeting abilities.

Broadband Enterprises sells a product called VINDICO, which provides digital ad-serving, tracking, and reporting technology. The product caters to advertisers, content providers and site publishers.

"We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads," said President Bryon Evje, who added that Digital Element could "[harness] the targeting opportunities" of its 45 million unique monthly viewers.

Digital Element's technology enables advertisers to target audiences based on geography (country, region, state, city and zip code), connection speed; ISP, language, domain name, and demographic data.