Digital Element honors Japan
with sumo wrestler on website

Digital Element, an IP intelligence, geolocation and ad-targeting vendor, formed an exclusive reseller partnership with the Digital Advertising Consortium of Japan.

The Digital Advertising Consortium represents 500 ad agencies and 1000 online publishers, including Google Japan, Yahoo Japan, AOL Japan and MSN Japan. The Consortium plans to avail Digital Element's NetAcuity product to its ad clients.

NetAcuity delivers content-relevant ads, as well as sponsor content, to audiences. Japanese media planners may access it as a standalone product or through the Consortium's impAct Progressive Suite X ad-serving platform.

Digital Element's "IP intelligence" capabilities bring to mind the business models of NebuAd and Phorm, which work with internet service providers to serve ads to users based on their online activity. The Senate is currently debating whether to regulate such targeting programs at the federal level.